
Want to create a detailed target audience you can talk to, test ideas with, and even see and hear? In this step-by-step guide, you’ll learn how to build a hyper-detailed customer persona using a custom GPT and then turn that persona into a visual and audio avatar you can use across your business.
This method uses ChatGPT, Midjourney, HeyGen or Synthesia, and ElevenLabs — combining cutting-edge AI tools to give you powerful insight and content creation superpowers.
✅ Step 1: Create a Custom GPT with Advanced Target Audience Intelligence
- Open ChatGPT (Plus plan required).
- In the left sidebar, click Explore GPTs then hit Create.
- Give your GPT a name like “Audience Deep Dive GPT”.
- In the instructions box, paste the following (tweak based on your niche): vbnetCopyEdit
You are an advanced reasoning model that specialises in audience profiling and behavioural insight. Your task is to act as a stand-in for my ideal customer. Use deep market research logic to profile and simulate realistic responses, preferences, objections, and emotions of my audience. I will tell you the product or service and niche, and you will help me craft a deeply aligned audience persona. Then I’ll ask you questions, test marketing messages, and get feedback as if you were them.
- Click Configure, set the tone and language style if desired, then Publish or Save.
💬 Step 2: Talk to Your Audience
Now that your GPT is live, start a conversation:
- Introduce your business, product or service.
- Ask the GPT: “Who exactly do you think would most likely buy this?”
“What are their pains, goals, beliefs, and biases?”
“What kind of content or messaging would grab their attention?”
✅ You can even ask:
“How would you feel about [insert offer or decision]?”
“What objections would you have?”
“What do you wish someone would offer you?”
🧠 Step 3: Generate a Persona You Can Reuse
Once you’re happy with the insights, prompt your GPT to summarise everything:
diffCopyEditPlease generate a detailed audience persona profile based on this conversation. Include:
- Name
- Age
- Gender
- Occupation
- Goals
- Frustrations
- Hobbies
- Tech comfort level
- Buying triggers
- Objections
- Preferred platforms
📌 Bonus: Ask it to generate a fictional but realistic LinkedIn bio, Facebook post, or Amazon review as that person. This makes them feel real and usable in your marketing.
🖼️ Step 4: Generate an Image of Your Persona (Inside ChatGPT)
Ask your custom GPT:
“Based on the persona we’ve built, describe exactly what this person might look like for a Midjourney prompt.”
Example output:
cssCopyEditA 38-year-old female digital marketer from Manchester, casual professional clothing, sitting at a cafe with a laptop, thoughtful expression, minimal makeup, urban background, natural lighting
🎨 Step 5: Turn That Description into an Image with Midjourney
- Go to Midjourney and use the prompt from above.
- Generate several variations and upscale your favourite.
- Save the image for future steps.
🗣️ Step 6: Create a Talking Avatar with HeyGen or Synthesia
- Head to HeyGen or Synthesia.
- Upload your Midjourney image (must meet quality and facial clarity requirements).
- Input a script — either your own or ask your custom GPT: “Write a short 30-second intro for this persona talking about their biggest challenge and what they’re looking for.”
🔊 Step 7: Add a Realistic Voice with ElevenLabs
- Go to ElevenLabs.
- Generate a high-quality AI voice or clone your own.
- Copy your ElevenLabs API key.
- Integrate it into HeyGen/Synthesia if supported, or manually download the audio and layer it in your video tool.
💡 Bonus Use Cases
- Test new offers or pricing with your GPT audience.
- Get tailored copy: “Write me 3 headlines and email subject lines that would appeal to this persona.”
- Build social posts in the tone of your target buyer.
- Create multiple personas and compare them to discover new markets.
🚀 Final Thoughts
This isn’t just about creating a “persona” — it’s about engineering an interactive customer brain you can consult, test ideas with, and create better content for, faster. Once you’ve created these personas once, they become assets across your sales, marketing, product development, and more.
By combining ChatGPT + Midjourney + HeyGen + ElevenLabs, you’re not just imagining your audience — you’re literally bringing them to life.